When we talk about a brand, a lot of people automatically think of a logo on one’s website or the color of one’s product package. However, there are other ways to express your brand. One of them is through the design of your office. A potential client, a partner, or an investor needs to know exactly where they are when they walk in. In other words, you need to make them remember your headquarters and in this way increase the level of your brand recognition. Here are several office design trends which serve as perfect embodiments of this idea.
Presenting your corporate values
The first thing that your office design can be used for is presenting your corporate values. For instance, if your company holds eco-friendliness in high regard, you might want to invest in a design that shows this. LED light fixtures are a natural first step, but in order to get the most out of this design idea, you need to go with something a bit more transparent.
For instance, you could install a reclaimed wood coffee table in the lobby. By placing this ‘green’ piece of furniture near the entrance, you can ensure that this aspect of your brand is one of the first things that get noticed. Consequently, you are giving this idea a chance to play a role in the formation of the first impression of your company.
A study showed that a happy employee outperforms their colleagues by 12 percent. Therefore, a design which aids employee morale and productivity is definitely considered a huge plus. In order to achieve this, you must first learn a thing or two about the factors that create optimal working conditions.
For instance, you need to ensure that the temperature in the room is optimal for work, remove visual distractions, and make sure that the room is as quiet and work-friendly as possible. There are several ways to achieve this last part, like getting silent peripherals or even investing in perforated acoustic panels. In this way, you are reducing noises by almost 90 percent, making the overall ambiance of your office optimal for work.
Rule of seven
The rule of seven is one of the oldest marketing principles, which claims that in order to turn someone into a paying customer they need to hear about your brand at least seven times. Well, with the right design, a visit to your headquarters can become the equivalent of a crash course.
At the very entrance, they already see the name of your company, and they encounter it behind the reception desk as well. At the desk, there are pens, business cards, and even brochures of your company for them to take. Further down the line, they see an office optimized for work and designed in your brand colors. This serves as a testimony to your professionalism and efficiency. Needless to say, such a tour sometimes has the power to outperform even the best digital marketing campaigns.
Talent hiring and retention
Finally, your branding efforts shouldn’t be solely customer- or investor-centric. You see, by personalizing your workplace, you are also strengthening your brand in the eyes of your employees. The more they enjoy working in your office, the less likely they are to leave, even if some of your competitors offer them better terms. Apart from this, word of your work-friendly office may help increase the interest in positions you have to offer, and in this way give your efforts of searching for talents a significant boost.
At the end of the day, you need to keep in mind that for your brand image to flourish, you need to work on it from many different angles. For instance, if your website is not good enough and your outreach methods are too pushy or inadequate, both your hiring and your conversion rates will suffer. On the other hand, a strong digital presence can only get you so far, seeing as how your actual performance and the design of your office may have a much stronger impression on the people you work with. To make a long story short, your brand is something that takes a lot of work both online and offline.
Guest Post Author:
Catherine is a passionate home design consultant from Melbourne. She loves making homes beautiful and buildings sustainable, but she also likes sharing her advice and knowledge with people. That is why she is also a regular contributor to the Smooth Decorator blog. Besides all this, she loves reading and enjoys a superhero movie from time to time.